The exhibition programme of Hotel Experience is conceived as a constructed hospitality world, where brands, materials, technologies and services are placed inside a shared atmosphere of vision, culture, architecture, operations and investment. It functions at once as a marketplace of ideas, a deal-making environment between brands and developers, a positioning platform for hospitality and architecture players, and a content engine that turns encounters into narratives, collaborations and media output.<\/p>

Each year, this environment is redesigned through a new experiential concept in collaboration with Flux Office. For 2026, visitors are invited to experience the exhibition through the theme of the labyrinth: a dynamic, evolving spatial condition inspired by cinematic works such as Last Year at Marienbad and The Maze, as well as the distinctive garden design of historic hospitality villas.

The labyrinth becomes a tool for organizing the experience. Movement is shaped through choices, dead ends and alternative paths, transforming the visit into a process of continuous search. Across the indoor and outdoor spaces of Technopolis, wandering, play and mystery create a unified environment where discovery emerges through the route itself.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t