The exhibition

The Hotel Experience exhibition
constitutes a new, atmospheric
hotel universe

Saturday 17/10, 11:00 – 20:00
Sunday 18/10, 11:00 – 20:00
Conference segment arrival time 10:30

The exhibition programme of Hotel Experience is conceived as a constructed hospitality world, where brands, materials, technologies and services are placed inside a shared atmosphere of vision, culture, architecture, operations and investment. It functions at once as a marketplace of ideas, a deal-making environment between brands and developers, a positioning platform for hospitality and architecture players, and a content engine that turns encounters into narratives, collaborations and media output.

Each year, this environment is redesigned through a new experiential concept in collaboration with Flux Office. For 2026, visitors are invited to experience the exhibition through the theme of the labyrinth: a dynamic, evolving spatial condition inspired by cinematic works such as Last Year at Marienbad and The Maze, as well as the distinctive garden design of historic hospitality villas.

The labyrinth becomes a tool for organizing the experience. Movement is shaped through choices, dead ends and alternative paths, transforming the visit into a process of continuous search. Across the indoor and outdoor spaces of Technopolis, wandering, play and mystery create a unified environment where discovery emerges through the route itself.

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Key benefits for exhibitors

A high-level audience with real influence

Hotel Experience brings exhibitors close to a curated professional community of hotel owners, operators, developers, investors, architects, designers and decision-makers. The value lies not only in visitor numbers, but in the quality, seniority and relevance of the people present.

Team Member

International business reach

Many participants are active in international hospitality, design, development and investment networks, giving exhibitors visibility within a market that extends beyond Greece.

Team Member

Visibility through context, not display

Products, materials, technologies and services are presented inside an immer- sive hospitality environment, allowing their application and value to be under- stood directly.

Team Member

Positioning inside the hospitality conversation

Exhibitors gain presence within a platform where design, operations, invest- ment, culture and business meet.

Hotel Experience is designed for brands, suppliers and service providers shaping the next generation of hospitality environments.

Ideal exhibitors include:

– Materials, surfaces, flooring, lighting, furniture, textiles and FF&E brands.
– Bathroom, wellness, spa, pool and outdoor living solutions.

– Technology, IoT, automation, AI, PMS, CRM and guest experience systems.
– Energy, sustainability, water, acoustic and environmental solutions.
– Art, scent, sound, retail, concept and experience-led brands.
– F&B, tableware, kitchen, bar, amenities and lifestyle suppliers.
– Consultants, developers and service providers connected to hospitality projects.

Organizers

The Design Ambassador

ARIS MARINAKIS ARCHITECTURAL EDITIONS

The The Design Ambassador is a strategic platform positioned at the intersection of design, culture and business, operating simultaneously as a think tank and a creative agency. It is the only platform in Greece that systematically introduces outward-looking dynamics to the field of architecture and the built environment, opening the dialogue to every discipline and practice that actively shapes its evolution – from technology and real estate to hospitality, culture and urban policy.

Through curated content, strategic collaborations and high-level events, it reframes architecture as a driver of broader economic and cultural value. It is widely recognized for creating and curating ΕΣΩ (ESW) since 2012 , the most influential annual conference on architecture and design in Greece, which has established itself as a key reference point for the industry. Since 2017, the The Design Ambassador has also been behind the Architecture and Tourism Conference, a platform that brings forward exemplary cases from the local to the international scale.

Archisearch.gr is the leading architecture and design media platform in Greece, consistently ranking as the number one reference point for the sector. With a strong international outlook, it operates as a dynamic publishing ecosystem, producing daily editorial content, original features and interviews, while extending its presence through events, exhibitions and cross-media initiatives.

ARIS MARINAKIS ARCHITECTURAL EDITIONS

Aris Marinakis has a long-standing career in the media and magazine industry for Architecture.

In recent years, through ARIS MARINAKIS ARCHITECTURAL EDITIONS, he has published monographs on Alexandros Samaras and other prominent architects. Recently, in collaboration with Vasilis Bartzokas, The Design Ambassador, and ARCHISEARCH.gr, he has published monographs on K-STUDIO, ELASTIC ARCHITECTS, URBAN SOUL PROJECT, A&M ARCHITECTS, and MOUSTROUFIS ARCHITECTS. Currently, the monographs on ISV and the firm MAKRIDIS ASSOCIATES are in progress, as well as the collectible edition ARCHISEARCH THE PAPER EDITION, which has been awarded the GRAND PRIX RED DOT DESIGN AWARD.