a new, atmospheric
hotel universe

5-6 october 2024
Athens Conservatory
5-6 october 2024
Athens Conservatory

The congress

A tourist is a temporarily leisured person who voluntarily visits a place away from home for the purpose of experiencing a change.

Hosts and guests, The anthropology of tourism

Travelers suspend their usual life patterns for the sake of valuable time usage. Unwilling to be limited by their tastes in food, art, or usual entertainment, they experiment. For the whole meaning of travel is to escape the boundaries of everyday life.

In this context, authenticity and constructed environments alternate to form the “experience” and the “atmosphere.” Travelers approach the different, entrepreneurs seek the right idea, the local community inspires, and architects design.

People and numbers

In 2023, the number of visitors increased by 11.5% compared to the previous year. This rise pushed tourism revenue to an all-time high of approximately 21 billion euros. In 2024, tourist arrivals increased by 16% and revenue growth reached 27.1% (Ministry of Tourism data, first quarter).

Tourism, one of the largest industries in the world, is valued for its economic benefits. In countries like Greece, it inevitably becomes a means of mutual—though not balanced—cultural exchange: travelers seek the experience of the different and simultaneously bring about profound cultural change to the places they visit.

People and architecture

The ephemeral nature of travelers’ stays makes it difficult for them to connect with the place, the people, the concepts, and the societal habits. At the same time, they exert a transformative influence.

Can architecture bring balance? Architecture reflects and inspires the values of both the economy and society. The challenge of evoking clear, tangible emotions can emerge from the essence of architectural beauty, through the careful arrangement of materials and the atmosphere of sound—as Peter Zumthor supports. Can the design approach promote meaningful interactions, encouraging multisensory and heartfelt emotions? Can architecture foster connections not only with the space but also with people, and if so, to what depth and with what outcomes?

Entrepreneurship and Architecture

With the rise of tourism, hospitality brands compete for travelers’
preference and for the most attractive B2B deals. There is also competition among destinations—from the Mediterranean basin to the life-sized artificial environments of “Santorini” and “Hallstatt” in China. In Greece, investment activity is more intense than ever, with typologies that tend to create a style and tactile qualities that gradually narrate their common logic. What role does architecture play in shaping a product, a brand, and a narrative that collectively represents the country’s development philosophy? Can it contribute to the exportability of strong local brands?

ON THE STAGE OF HOTEL EXPERIENCE

Within the framework of the Hotel Experience conference, topics related to architecture, entrepreneurship, and society will be discussed. Architects, entrepreneurs, investors, social scientists, and institutional representatives participate in one-on-one discussions and panels or present enlightening keynotes with the aim of inspiring, generating ideas, showcasing best practices, and drawing conclusions.
program

Day 1: Saturday, 5th of October 2024

 

11:00 – 11:15 

SECTION GREEN. 

Keynote & short Q+A_Cradle to Cradle Design Concept

#Sustainability #Strategy #Communities #GreenHotels 

Duration:15 minutes

Exploring the concepts of circular economy in hotel design, according to the “Cradle to Cradle” – the design philosophy design philosophy that aims to minimize environmental impact while maximizing the lifecycle of materials. 

To πάνελ εξερευνά τις έννοιες της κυκλικής οικονομίας στο σχεδιασμό ξενοδοχείων, σύμφωνα με την φιλοσοφία του σχεδιασμού “Cradle to Cradle” – μια φιλοσοφία σχεδιασμού που αποσκοπεί στην ελαχιστοποίηση της περιβαλλοντικής επίδρασης ενώ ταυτόχρονα μεγιστοποιεί τον κύκλο ζωής των υλικών.

11:15 – 11:35 

Experts Panel lo: Hotel Experience Color Green

#Sustainability #Strategy #Communities #GreenHotels
Moderator: Elias Messinas, Architect, Creator ECOWEEK

Duration: 20 minutes

  • Evangelia Georgitsi Communication Officer at the European Committee Representation in Greece.

Tourism is valued for its economic benefits. This panel discusses how the hospitality industry in Greece can adjust and upgrade its operational model to become more competitive and sustainable, integrating “Cradle to Cradle” practices.

Ο τουρισμός εκτιμάται για τα οικονομικά του οφέλη. Αυτή η συζήτηση εξετάζει πώς η βιομηχανία φιλοξενίας στην Ελλάδα μπορεί να προσαρμοστεί και να αναβαθμίσει το επιχειρησιακό της μοντέλο για να γίνει πιο ανταγωνιστική και βιώσιμη, ενσωματώνοντας τις πρακτικές του “Cradle to Cradle”.

 

11:35 – 11:45

Keynote: “Challenging Adventures_ Creating the Hotel of the Future”

By Leon Avigad, Founder Brown Hotels 

#HospitalityExperiences #BestPractices #FutureTrends

Duration 10 min

Leon Avigad envisions a transformative future for the hotel industry, leveraging his 35 years of experience. He advocates for challenging traditional norms and blending local culture with modern luxury to create unique guest experiences. Highlighting Greece’s rich heritage, he promotes groundbreaking hospitality concepts.

Ο Leon Avigad οραματίζεται τον μελλοντικό μετασχηματισμό της βιομηχανίας των ξενοδοχείων, αξιοποιώντας την 35ετή εμπειρία του. Υποστηρίζει την μελετημένη ανατροπή των παραδοσιακών κανόνων και τον συνδυασμό της τοπικής κουλτούρας με τη σύγχρονη πολυτέλεια για τη δημιουργία μοναδικών εμπειριών φιλοξενίας. Αναδεικνύοντας την πλούσια κληρονομιά της Ελλάδας, προωθεί πρωτοποριακές έννοιες φιλοξενίας.

11:45 -12:15

Panel: Shifting Paradigms Towards a New Culture of Hospitality
Moderator: Matt Turner, Sleeper Magazine

#HospitalityExperiences #BestPractices #FutureTrends #Partnerships

Duration: 30 minutes

A session by global hospitality pioneers explores the future of hospitality, emphasizing revolutionary ideas like community collaboration, brand partnerships, and unconventional resource use. This discussion urges industry leaders to rethink and redesign hotel experiences, challenging conventional boundaries. 

Πρωτοπόροι της παγκόσμιας φιλοξενίας εξερευνούν το μέλλον του κλάδου, δίνοντας έμφαση σε επαναστατικές ιδέες, όπως η συνεργασία με την κοινότητα, οι συνέργειες με brands και η αντισυμβατική χρήση πόρων. Αυτή η συζήτηση καλεί τους ηγέτες του κλάδου να επανεξετάσουν και να επανασχεδιάσουν τις ξενοδοχειακές εμπειρίες, αμφισβητώντας τα συμβατικά όρια.

12:15 – 12:28

In Conversation: A review of “One and Only Kea” and a view in the next best opportunities, by Dolphin Capital

Moderator: George Lampiris Journalist CAPITAL-FORBES

#investments #RealEstate #HotelDevelopment

Duration: 13 minutes

In this discussion, we will explore the strategic choices that guided the development of the project, the challenges encountered, and the opportunities seized. Additionally, we will analyze how One and Only adapts to the needs of the modern traveler, offering a hospitality experience that combines luxury with sustainability. The discussion will conclude with a reference to the importance of strategic partnerships and the process of transforming a location into an iconic destination.

Στη συζήτηση θα διερευνήσουμε τις στρατηγικές επιλογές που καθοδήγησαν την ανάπτυξη του έργου, τις προκλήσεις που αντιμετωπίστηκαν και τις ευκαιρίες που αξιοποιήθηκαν. Επιπλέον, θα αναλύσουμε πώς το One and Only προσαρμόζεται στις ανάγκες του σύγχρονου ταξιδιώτη, προσφέροντας μια εμπειρία φιλοξενίας που συνδυάζει την πολυτέλεια με τη βιωσιμότητα. Η συζήτηση θα ολοκληρωθεί με μια αναφορά στη σημασία των στρατηγικών συνεργασιών και στη διαδικασία μετατροπής μιας τοποθεσίας σε έναν εμβληματικό προορισμό.

 

12:28 – 12:35
SECTION: The Intangible Cultural Heritage

#Culture #Communities #BestPractices #FutureTrends

  • Film| Best Case from Spain, via MedINA

Duration 7 minutes

The example of Menorca in the Balearics is a model in practice. Through the Medina network, we follow a course of preserving the rural economy, identity, and landscape as part of a dynamic development model. The social actors, legal framework, and civil society organization’s efforts have implemented a social economy model.

Το παράδειγμα της Μενόρκα στις Βαλεαρίδες αποτελεί ένα πρότυπο στην πράξη. Μέσω του δικτύου Medina, ακολουθούμε μια πορεία διατήρησης της αγροτικής οικονομίας, της ταυτότητας και του τοπίου, ως μέρος ενός δυναμικού μοντέλου ανάπτυξης. Οι κοινωνικοί φορείς, το νομικό πλαίσιο και οι προσπάθειες των οργανώσεων της κοινωνίας των πολιτών έχουν εφαρμόσει ένα μοντέλο κοινωνικής οικονομίας.

12:35 – 12:56 Intro Keynotes

Duration 21 minutes 

  • Giannis Spilanis, Giannis Spilanis Professor of Regional Development, University of the Aegean & Coordinator of the Network for Sustainable Aegean and Island Development (NISDA)
  • Villy Fotopoulou, Director, Modern Cultural Assets and Intangible Cultural Heritage · Hellenic Ministry of Culture and Sports
  • Ivi Nanopoulou, Director, TPA Architects, founding member, and president of MedINA

Exploring practices, representations, expressions, knowledge, and skills that communities recognize as part of their cultural heritage and are transmitted from generation to generation.

Πραγματοποιείται εισαγωγή στις πρακτικές, τις αναπαραστάσεις, τις εκφράσεις, τις γνώσεις και τις δεξιότητες που οι κοινότητες αναγνωρίζουν ως μέρος της πολιτιστικής τους κληρονομιάς και μεταδίδονται από γενιά σε γενιά.

12:56 – 13:26
Experts Discussion Panel 

Moderator: Danai Makri  

Duration 30 minutes

  • Villy Fotopoulou, Ministry of Culture, Department of Intangible Cultural Heritage
  • Ivi Nanopoulou, Director, TPA Architects, founding member, and president of MedINA
  • Tasos Telloglou, Journalist,Sustainable Cyclades Representative
  • Giannis Spilanis Professor of Regional Development, University of the Aegean & Coordinator of the Network for Sustainable Aegean and Island Development (NISDA)

The panel examines intangible cultural heritage, from scientific methodologies for recording elements of place identity to its exemplary function in an existing dynamic development, enjoyed by locals, businesses, and visitors.

Το πάνελ εξετάζει την άυλη πολιτιστική κληρονομιά, από τις επιστημονικές μεθοδολογίες για την καταγραφή στοιχείων της ταυτότητας ενός τόπου έως την παραδειγματική της λειτουργία σε ένα υπάρχον δυναμικό μοντέλο ανάπτυξης, που απολαμβάνουν οι ντόπιοι, οι επιχειρήσεις και οι επισκέπτες.

13:36 – 13:51

Keynote_ “Rouga Vamvakous”, A Case Study worth of attention by Eleni Tsigarida, Founder Etsi Architects

#Architecture #Sustainability #Strategy #Communities 

Duration:15 minutes

Ruga of Vamvakou, launched in 2018 with support from the Stavros Niarchos Foundation (SNF), aims to revitalize the village of Vamvakou in Laconia. A group of young locals have restored traditional buildings, created workspaces and visitor accommodations, and organized cultural and educational events. Agritourism is thriving, generating new jobs and business opportunities. Vamvakou now stands as a model of sustainable development and rural revitalization in Greece.

Η «Ρούγα της Βαμβακούς», που ξεκίνησε το 2018 με την υποστήριξη του Ιδρύματος Σταύρος Νιάρχος (ΙΣΝ), στοχεύει στην αναζωογόνηση του χωριού Βαμβακού στη Λακωνία. Μια ομάδα νέων ντόπιων έχει αποκαταστήσει παραδοσιακά κτίρια, δημιουργήσει χώρους εργασίας και καταλύματα για επισκέπτες, και οργανώσει πολιτιστικές και εκπαιδευτικές εκδηλώσεις. Ο αγροτουρισμός γνωρίζει άνθηση, δημιουργώντας νέες θέσεις εργασίας και επιχειρηματικές ευκαιρίες. Η Βαμβακού αποτελεί πλέον ένα πρότυπο βιώσιμης ανάπτυξης και αναζωογόνησης της υπαίθρου στην Ελλάδα.

13:51 – 14:06

Keynote: Interpreting a Brand’s Ethos from a Visual Arts Point of View – How to Curate Art Collections

#StoryTelling #ArtCuration #HospitalityExperiences

Duration: 10 minutes

 

  •     Melita Skamnaki, Co Founder Double Decker 
  •     Wilhelm Finger, Co Founder Double Decker

In today’s landscape of elevated guest expectations, visual art collections have emerged as the new frontier for high-end hospitality brands. Double Decker discuss the importance of curating art collections that do not merely follow transient trends but stand as legacy assets.

Στη σημερινή εποχή, όπου οι προσδοκίες των επισκεπτών είναι αυξημένες, οι συλλογές εικαστικής τέχνης αποκτούν ενδιαφέρον για τα πολυτελή ξενοδοχειακά brands. To γραφείο Double Decker παρουσιάζει τη σημασία της επιμέλειας συλλογών τέχνης, οι οποίες δεν ακολουθούν απλώς παροδικές τάσεις, αλλά αποτελούν κληρονομιά και περιουσιακό στοιχείο.


14:06 – 14:51 

Panel: 25 Hours Hotel – A Pioneering Case Study for Hotels with Individuality

Moderator: Harry McKinley, Editor, Mix Interior

#StoryTelling #CaseStudy #HospitalityExperiences

Duration: 45 minutes

As one of the pioneering models of hotels with individuality, 25Hours Hotel continues to shape a unique hotel identity for each of the brand’s owned venues, nurturing a sense of connection with their neighborhood and guests. How does it maintain a visual coherence across locations.

Ως πρωτοποριακό μοντέλο ξενοδοχείων με ξεχωριστή ταυτότητα, το 25Hours Hotel συνεχίζει να διαμορφώνει μοναδικό χαρακτήρα για κάθε έναν από τους χώρους που ανήκουν στο brand, ενισχύοντας την αίσθηση σύνδεσης με τη γειτονιά και τους επισκέπτες. Πώς διατηρεί μια οπτική συνοχή σε όλες τις τοποθεσίες;

 

14:51 – 15:11

Keynote: The Case of “Ergon” brand, by Thomas Douzis, Founder & CEO ERGON Foods

#Transformation #Strategy #HospitalityExperiences

Duration: 20’

The brand “Ergon” creates interesting gastronomic projects around which the hotel experience evolves. This unique approach has established a Greek brand that transcends the boundaries of Greece and is extending its reach to foreign markets.

Το brand “Ergon” δημιουργεί ενδιαφέροντα γαστρονομικά projects γύρω από τα οποία εξελίσσεται η ξενοδοχειακή εμπειρία. Αυτή η μοναδική προσέγγιση έχει εδραιώσει ένα ελληνικό brand που υπερβαίνει τα σύνορα της Ελλάδας και επεκτείνει την εμβέλειά του σε ξένες αγορές.

15:11 – 15:25
Keynote: “Designing for International vs 

Independent Concept Brands”, by Tasos Georgatzis, Founder & Managing Director Urban Soul Project 

#Architecture #HospitalityExperiences 

Duration: 15’

Urban Soul Project has developed expertise in hotel design, with their portfolio including renowned brands such as “Ergon,” “Domes,” and “Brown” hotels. The keynote will focus on how global standards, cultural contexts, and brand individuality shape architectural decisions, emphasizing the balance between uniformity and creative freedom within different brand environments.

Το γραφείο Urban Soul Project έχει αναπτύξει εξειδίκευση στον σχεδιασμό ξενοδοχείων, με το χαρτοφυλάκιό του να περιλαμβάνει ξενοδοχεία ομίλων όπως οι “Ergon,” “Domes,” και “Brown.” Η κεντρική ομιλία θα επικεντρωθεί στο πώς τα παγκόσμια πρότυπα, οι πολιτισμικές συνθήκες και η μοναδικότητα κάθε brand διαμορφώνουν τις αρχιτεκτονικές αποφάσεις, δίνοντας έμφαση στην ισορροπία μεταξύ ομοιομορφίας και δημιουργικής ελευθερίας μέσα σε διαφορετικά περιβάλλοντα brand.

15:25 – 15:40

Talk: The Creation of an Instagramable Gen Z Hotel

Moderator: Danai Makri, Head of Strategy & Content, DA 

#StoryTelling #FutureTrends #HospitalityExperiences #GenZ 

Duration: 15 minutes

Gen Z travelers see and record everything on their phones. “Onoma Hotel” connects space with technology, creating experiences worth recording. How can a space be created, before the design, precedes the concept for the stories of the new generation?

Οι ταξιδιώτες της Generation Z βλέπουν και καταγράφουν τα πάντα στα τηλέφωνά τους. Το “Onoma Hotel” συνδέει τον χώρο με την τεχνολογία, δημιουργώντας εμπειρίες που αξίζει να καταγραφούν. Πώς δημιουργείται ένας χώρος όπου το concept για τις ιστορίες της νέας γενιάς προηγείται του σχεδιασμού;

15:40 – 16:10
Panel: Strategic Spatial Planning for Sustainable Tourism – Balancing Development and Design

Moderator: Konstantinos Deriziotis. Board Member Athens Chamber of Commerce & CEO KSD/Money Tourism Magazine.

#Transformation #SpatialPlanning #Strategy #Tourism 

Duration: 30’

  • Anestis Gourgiotis, Assistant Professor of Spatial Planning at the University of Thessaly  

A discussion about the “Special Spatial Plan for Tourism,” covering critical issues from defining experiences to zoning criteria and allocating areas for development. This panel emphasizes the importance of design for architects and engineers who shape the infrastructure and aesthetics of tourist destinations.

Μια συζήτηση για το «Ειδικό Χωροταξικό Πλαίσιο για τον Τουρισμό», που καλύπτει κρίσιμα ζητήματα από τον ορισμό των εμπειριών έως τα κριτήρια ζωνοποίησης και την κατανομή περιοχών για ανάπτυξη. Αυτό το πάνελ υπογραμμίζει τη σημασία του σχεδιασμού για τους αρχιτέκτονες και μηχανικούς που διαμορφώνουν την υποδομή και την αισθητική των τουριστικών προορισμών.

16:10 – 16:40

Panel: Forward thinkers share the recipe of shaping memorable stays

Moderator: Kostas Panagakis TravelWorks PR

#Strategy #BestPractices #HospitalityExperiences

Duration 30 minutes

  • George Philippidis, Managing Director, Andronis Group
  • Ανδρέας Μαυράκης για το Odera Tinos. 

Themes such as creating authentic and memorable experiences for travelers, the significance of simplicity, elegance, and timelessness in hospitality, and the adaptation and innovation of international and local brands within the Greek market will be covered. How do 110 years of authentic Greek hospitality get embodied in a landmark hotel on Spetses?

Θέματα όπως η δημιουργία αυθεντικών και αξέχαστων εμπειριών για τους ταξιδιώτες, η σημασία της απλότητας, της κομψότητας και της διαχρονικότητας στη φιλοξενία, καθώς και η προσαρμογή και καινοτομία διεθνών και τοπικών brands στην ελληνική αγορά, θα καλυφθούν. Πώς ενσαρκώνονται τα 110 χρόνια αυθεντικής ελληνικής φιλοξενίας σε ένα εμβληματικό ξενοδοχείο στις Σπέτσες;

16:40- 16:55

Keynote: Your Hotel Experience through the Eyes of AI by Stefanos Karagos, Founder XPLAIN AI Solutions Global Agency

#AΙ #HospitalityTechnologies #Strategy 

Duration: 15’

How does AI transform the hotel experience, from pre-arrival personalization to post-stay analysis?  Lets follow AI’s unique ability to analyze vast amounts of guest data, revealing hidden patterns and preferences and learn how this insight translates into actionable strategies for optimizing every touchpoint of the guest journey, boosting satisfaction, and driving revenue. 

Πώς μεταμορφώνει η τεχνητή νοημοσύνη την ξενοδοχειακή εμπειρία, από την εξατομίκευση πριν την άφιξη μέχρι την ανάλυση μετά τη διαμονή; Ας εξετάσουμε τη μοναδική ικανότητα της AI να αναλύει τεράστιες ποσότητες δεδομένων επισκεπτών, αποκαλύπτοντας κρυμμένα μοτίβα και προτιμήσεις, και ας μάθουμε πώς αυτή η γνώση μεταφράζεται σε εφαρμόσιμες στρατηγικές για τη βελτιστοποίηση κάθε σημείου επαφής του ταξιδιού του επισκέπτη, αυξάνοντας την ικανοποίηση και ενισχύοντας τα έσοδα.

16:55 – 17:25

Panel: Scenarios of Ecology and Art
Duration: 30 minutes

#StoryTelling #CaseStudy #HospitalityExperiences

Moderator: Thanos Zakopoulos, CTRLZAK Studio

  • Barbara Avdis, Founder and Managing Director of Yades Greek Historic Hotels, Vice Chairman of the Historic Hotels of Europe.

How can built spaces coexist symbiotically with the natural environment? How does art emphasize this synergy, and how can artworks create a new level of experience within these spaces? Why is it important today to create works that go beyond mere aesthetics and generate value on different levels?

Πώς μπορούν οι δομημένοι χώροι να συνυπάρχουν συμβιωτικά με το φυσικό περιβάλλον; Πώς η τέχνη τονίζει αυτή τη συνέργεια και πώς τα έργα τέχνης μπορούν να δημιουργήσουν ένα νέο επίπεδο εμπειρίας μέσα σε αυτούς τους χώρους; Γιατί είναι σημαντικό σήμερα να δημιουργούνται έργα που υπερβαίνουν την απλή αισθητική και παράγουν αξία σε διάφορα επίπεδα;

17:25 – 17:45

 

One to One Talk:Luxury Hospitality Architecture – The Four Seasons Formula, with Margarita Boulaki, Manager, Architecture Design Services Europe, Four Seasons

Moderator: George Lampiris 

Duration: 20 minutes

Which are the criteria of Four Seasons when selecting architects for luxury hotels? Collaboration, continuous dialogue, creativity and coordination, ensure that the vision and values of an iconic brand are accurately reflected in every project, creating unique hospitality experiences.

Ποια είναι τα κριτήρια της Four Seasons κατά την επιλογή αρχιτεκτόνων για πολυτελή ξενοδοχεία; Η συνεργασία, ο συνεχής διάλογος, η δημιουργικότητα και ο συντονισμός διασφαλίζουν ότι το όραμα και οι αξίες ενός εμβληματικού brand αντανακλώνται με ακρίβεια σε κάθε έργο, δημιουργώντας μοναδικές εμπειρίες φιλοξενίας.

 

17:45 – 17:52

SECTION_ GLOBAL ARCHITECTS

Moderator: Danai Makri

Keynote_“Global Meets Local”, by Maria Vafiadis

Founder MKV DESIGN 

#Strategy #Architecture #Culture #Collaboration  

Duration: 7 minutes

In what ways does global connectivity influence local hospitality and design practices? Maria Vafiades discusses how international and local languages in design can coexist, and how relationships are built between entrepreneurs of different backgrounds and cultures.

Με ποιους τρόπους επηρεάζει η παγκόσμια συνδεσιμότητα τις τοπικές πρακτικές φιλοξενίας και σχεδιασμού; Η Μαρία Βαφειάδη αναφέρεται στη συνύπαρξη διεθνούς και τοπικής γλώσσας στον σχεδιασμό, καθώς και στους τρόπους ανάπτυξης σχέσεων μεταξύ επιχειρηματιών από διαφορετικά υπόβαθρα και πολιτισμούς.

 

17:52 – 17:59
Keynote_ “Eudaimonia” 

Christos Passas, Director ZAHA HADID ARCHITECTS 

#HospitalityExperiences #Architecture #Culture 

Duration: 7 minutes
Christos Passas considers the elements that shape understanding a destination within the framework of travel as an educational and transformative experience, presenting how international architectural development creates seamless hotel experiences worldwide.

Ο Χρήστος Πασσάς διερωτάται γύρω από τα στοιχεία που διαμορφώνουν την κατανόηση ενός προορισμού στο πλαίσιο του ταξιδιού ως εκπαιδευτικής και μεταμορφωτικής εμπειρίας, παρουσιάζοντας πώς η διεθνής αρχιτεκτονική ανάπτυξη δημιουργεί απρόσκοπτες ξενοδοχειακές εμπειρίες σε όλο τον κόσμο.

 

18:00 – 18:30
Experts Panel: The Educational and Transformative Aspect of the Hotel

Moderator: Danai Makri

#HospitalityExperiences #FutureTrends #Culture #Transformation

Duration: 30 minutes

  •     Christos Passas, Director Zaha Hadid Architects
  •     Maria Vafiadis, Founder MKV Design
  •     Aurelie Schwend, Director of Interior Design, Luxury at Marriott International

Hotels can play a transformative educational role, as visitors seek to understand the dynamics of the places they visit. This discussion examines ways that hotels incorporate practices that showcase the intangible cultural heritage of their region and address the reality of overtourism.

​​Τα ξενοδοχεία μπορούν να διαδραματίσουν έναν μεταμορφωτικό εκπαιδευτικό ρόλο, καθώς οι επισκέπτες επιδιώκουν να κατανοήσουν τις δυναμικές των τόπων που επισκέπτονται. Αυτή η συζήτηση εξετάζει τρόπους με τους οποίους τα ξενοδοχεία ενσωματώνουν πρακτικές που αναδεικνύουν την άυλη πολιτιστική κληρονομιά της περιοχής τους και αντιμετωπίζουν την πραγματικότητα του υπερτουρισμού.

 

18:30 – 19:00

Panel_A necklace of experiences 

Moderator: Matt Turner, Editor in Chief, Sleeper Magazine

#DesignHotels #BusinessAndArchitecture #HospitalityExperiences

Duration: 30 minutes

  • Nikos Karaflos, Hotelier, Owner of Dexamenes 
  • Stratis Batagias, Hotelier, Owner of Manna  
  • Giannis Mpelonias, Hotelier, Owner of Vora 

In the city, the beach, the rock and the heart of the forest. Through 4 design hotels, signed by the architectural office K Studio, Design Hotels invites travelers to explore different experiences in Greece.

Στην πόλη, την παραλία, τον βράχο και την καρδιά του δάσους. Μέσα από 4 design hotels, υπογεγραμμένα από το αρχιτεκτονικό γραφείο K Studio, τα Design Hotels προσκαλούν τους ταξιδιώτες να εξερευνήσουν διαφορετικές εμπειρίες στην Ελλάδα.

19:00 – 19:15

Keynote: «Toso Óso» by Dimitris Karampatakis 

#Transformation #Culture #Strategy #Sustainability #Communities #Environment 

Duration: 15 minutes
Reflections on the character of development and architecture focusing on economic, social, and environmental sustainability.

Σκέψεις για τον χαρακτήρα της ανάπτυξης και της αρχιτεκτονικής με έμφαση στην οικονομική, κοινωνική και περιβαλλοντική βιωσιμότητα.

 

19:15 – 19:30

PENDING: Keynote & video by Georges Batzios Architects_ #Transformation #Architecture #Culture #Communities HospitalityExperiences

Duration: 15 minutes

 

19:30 – 19:38

Keynote: Myrto Kiourti, Architect presents a “Fairytale”: The small Greek family business: ancient myths and new realities.

Duration: 8 minutes

#Architecture #Culture #Communities HospitalityExperiences

Myrto Kiourti will narrate how a family in Ancient Olympia started with rooms to let in the ’80s, expanded into a large hotel—warm like a big home—and how she proposed its rebranding with the help of architecture and local myths.

Η Μυρτώ Κιούρτη θα αφηγηθεί το πώς μια οικογένεια στην Αρχαία Ολυμπία ξεκίνησε από rooms to let το ’80, έφτιαξε με προσθήκες ένα μεγάλο ξενοδοχείο – ζεστό σαν μεγάλο σπίτι – και πώς πρότεινε το rebranding του με τη βοήθεια της αρχιτεκτονικής και μύθων της περιοχής. 

 

19:38 – 20:00
Keynote & Video: Experience. Metron Ariston, by Kirios Criton (Ideal Bank of Ideas)

#ArtHotels #Retrospective #Culture #HospitalityExperiences

Duration: 20’

Kirios Criton moves from the New York of the 80s to the Omonia of today, defining the art hotel through his personal experience of four decades.

Ο Kirios Criton μετακινείται από τη Νέα Υόρκη της δεκαετίας του ’80 στην Ομόνοια του σήμερα, καθορίζοντας το art hotel μέσα από την προσωπική του εμπειρία τεσσάρων δεκαετιών.

 

 

Day 2: Sunday, 6th of October 2024

 

11:00 – 11:40
Panel: Sensory Experiences from the Heart of the City to the CYCLADES
Duration: 40 minutes
#Architecture #Narratives #Vision #StoryTelling
Moderator: Danai Makri

  • Maria Tsaftari, Partner & Design Director Urban Soul Project (The case study of Ergon House & Ergon BakeHouse)
  • Elena Milidaki, Senior Architect Block 722 (The case study of Gundari Folegandros)
  • Vangelis Bonios, for Odera, Tinos
  • Irini Giotopoulou, DNE Architects
  • Maria Papafigou, OOAK Architects
  • Afroditi Bonatsou, Founder Stones and Walls

The special, sensory experiences offered by some unique accommodations reach and highlight the local culture, from the heart of the city to the islands. Multifunctional environments that adopt sustainable practices and community collaboration, the life inside a bakery, luxury glamping experiences are presented through their architects. The discussion offers valuable insights into how authenticity and innovation can coexist, through the senses and emotions.

Οι ιδιαίτερες, αισθητηριακές εμπειρίες που προσφέρουν ορισμένα μοναδικά καταλύματα φτάνουν και αναδεικνύουν την τοπική κουλτούρα, από την καρδιά της πόλης μέχρι τα νησιά. Πολυλειτουργικά περιβάλλοντα που υιοθετούν βιώσιμες πρακτικές και συνεργασίες με την κοινότητα, η ζωή μέσα σε έναν φούρνο, και πολυτελείς glamping εμπειρίες παρουσιάζονται μέσα από τους αρχιτέκτονές τους. Η συζήτηση προσφέρει πολύτιμες πληροφορίες για το πώς η αυθεντικότητα και η καινοτομία μπορούν να συνυπάρχουν, μέσω των αισθήσεων και των συναισθημάτων.

 

11:40 – 11:55
One to One Talk: A Greek Spirit Story
Duration: 15 minutes
#Architecture #CaseStudy #StoryTelling #Inspiration
Moderator: Danai Makri

  • Christina Kontou (Block 722)
  • Anestis Anestis, Owner of Melian Hotel

The hotelier Anestis Anestis, with many years of experience in the hospitality industry, is transforming the Melian Hotel in Milos. To achieve his vision, he chose to collaborate with a team of top professionals. His architects are Block 722.

Ο ξενοδόχος Ανέστης Ανέστης, με πολυετή εμπειρία στον κλάδο της φιλοξενίας, μεταμορφώνει το ξενοδοχείο Melian στη Μήλο. Για να πετύχει το όραμά του, επέλεξε να συνεργαστεί με μια ομάδα κορυφαίων επαγγελματιών. Οι αρχιτέκτονές του είναι οι Block 722.

 

11:55 – 12:15

Talk with Stathis Kalyvas, Professor of Government at the University of Oxford
Duration: 20 minutes

Moderator: Danai Makri
#StoryTelling

 

12:15 – 12:30
Keynote: Yiannis Tsakalos – Future Trends and Projections for Global Tourism
Duration: 15 minutes
#FutureTrends #BestPractices #HospitalityExperiences

Yiannis Tsakalos presents the new trends and strategies that will shape the next day in tourism with the aim of understanding the ever-changing landscape of travel.

Ο Γιάννης Τσάκαλος παρουσιάζει τις νέες τάσεις και στρατηγικές που θα διαμορφώσουν την επόμενη μέρα στον τουρισμό, με στόχο την κατανόηση του συνεχώς μεταβαλλόμενου τοπίου των ταξιδιών.

 

12:30 – 13:00
Panel: Case Studies of Experience Release the Imagination for a Personal Storytelling


Duration: 30 minutes
Moderator: Yiannis Tsakalos
#StoryTelling #BestPractices #HospitalityExperiences

  • Agapi Sbokou, CEO of Phaea Resorts.
  • Kalia Konstantinidou, Empiria Group
  • Elsa Exarhou, 1700 Mikro Papiggo
  • Emmanouela Mousama

Three unique hospitality experiences inspire unique hotel concept. From the perception of hospitality for the customer, to the design and the next day, these varied examples highlight how diverse settings and contexts shape the hospitality experience, calling for attendees to endlessly imagine their own narratives.

Τρεις μοναδικές εμπειρίες φιλοξενίας εμπνέουν ένα ξεχωριστό ξενοδοχειακό concept. Από την αντίληψη της φιλοξενίας για τον πελάτη, μέχρι τον σχεδιασμό και την επόμενη μέρα, αυτά τα ποικίλα παραδείγματα αναδεικνύουν πώς διαφορετικά περιβάλλοντα και πλαίσια διαμορφώνουν την εμπειρία φιλοξενίας, καλώντας τους συμμετέχοντες να φαντάζονται ατελείωτα τις δικές τους αφηγήσεις.

 

13:00 – 13:40

Panel: Seabourn Pursuit – Designing for Extreme Adventures & Ultra Travelers Experience
Duration: 40 minutes
#StoryTelling #CaseStudy #HospitalityExperiences

Moderator: Harry McKinley, Editor, Mix Interior

  • Adam Tihany, Founder Tihany Design
  • Melita Skamnaki, Director & Co-founder Double Decker
  • Wilhelm Finger, Director & Co-founder Double Decker

 

An icebreaker liner transporting guests to the most remote corners of the globe, from the Arctic to the Antarctic, and the Amazons. Seabourn Pursuit promises the adventure of a lifetime with elevated interiors by legendary designer Adam Tihany, featuring a bespoke art collection curated by Double Decker. This panel explores how interiors, design, and visual art come together to create the perfect blend for guests who have it all.

Ένα παγοθραυστικό πλοίο που μεταφέρει επισκέπτες στις πιο απομακρυσμένες γωνιές του πλανήτη, από την Αρκτική μέχρι την Ανταρκτική και τον Αμαζόνιο. Το Seabourn Pursuit υπόσχεται την περιπέτεια μιας ζωής με αναβαθμισμένους εσωτερικούς χώρους από τον θρυλικό σχεδιαστή Adam Tihany, και μια εξατομικευμένη συλλογή τέχνης επιμελημένη από την Double Decker. Oι εσωτερικοί χώροι, ο σχεδιασμός και η εικαστική τέχνη συνδυάζονται για να δημιουργήσουν την τέλεια αρμονία για τους επισκέπτες που έχουν συνηθίσει την απόλυτη πολυτέλεια.

 

13:40 – 13:50 SECTION WELLNESS

Keynote: The Definition of Wellness Tourism
Speaker: Nikos Kouremenos
Duration: 10 minutes
#FutureTrends #Wellness #Strategy

Exploring the dynamics and strategic development of wellness tourism, presenting trends, and introducing high-value wellness projects.

Εξερευνώντας τις δυναμικές και τη στρατηγική ανάπτυξη του τουρισμού ευεξίας, παρουσιάζοντας τάσεις και εισάγοντας υψηλής αξίας έργα ευεξίας.

13:50 – 14:25
Experts Panel: Wellness is All Around
Duration: 35 minutes
#FutureTrends #CaseStudy #Wellness #Strategy
Moderator: Nikos Kouremenos

    •  Kent Richards, Corporate Director of Operations, Six Senses Spas 
  • Andrew Gibson, Advisor and Strategist for Wellness Communities, Real Estate and Hospitality
  • Alexandros Angelopoulos, CEO Aldemar Hotels

Top experts introduce the extended influence of wellness beyond the spa, touching every part of the hotel experience.

Κορυφαίοι ειδικοί παρουσιάζουν την εκτεταμένη επιρροή της ευεξίας πέρα από το σπα, αγγίζοντας κάθε πτυχή της ξενοδοχειακής εμπειρίας.



14:25 – 14:32
Intro Keynote: Ria Vogiatzi ELASTIC ARCHITECTS – Wellness Redefined
Duration: 7 minutes

#FutureTrends #CaseStudy #Wellness #Strategy

 

14:32 – 15:02
Experts Panel: Feeding the Soul – A Conversation about F&B and Spa Excellence
Duration: 30 minutes
#FutureTrends #CaseStudy #Wellness #Strategy

Moderator: George Lampiris

  •     Ria Vogiatzi, Founder Elastic Architects
  •     Giannis Markogiannis, Attorney at Law – Investor
  •     Dimitris Daios, Member of the Board Daios S.A.

This panel uncovers how luxury and wellness intersect to create extraordinary experiences that nourish the soul through indulgence. The discussion includes the importance of F&B and restaurant concepts in enhancing luxury experiences, with insights from Aman Venice and Mystique Rock Mykonos. The development of spa and gym facilities, the rise of medical spas like Ananda in Saudi Arabia, and the transformation of Delano Miami with wellness offerings like crystal therapy are examined. 

Αυτό το πάνελ αποκαλύπτει πώς η πολυτέλεια και η ευεξία διασταυρώνονται για να δημιουργήσουν εξαιρετικές εμπειρίες που θρέφουν την ψυχή μέσα από την απόλαυση. Η συζήτηση περιλαμβάνει τη σημασία των F&B και των εστιατορικών concept στην ενίσχυση των πολυτελών εμπειριών, με παραδείγματα από το Aman Venice και το Mystique Rock Mykonos. Εξετάζεται η ανάπτυξη εγκαταστάσεων σπα και γυμναστηρίων, η άνοδος των ιατρικών σπα όπως το Ananda στη Σαουδική Αραβία, και η μεταμόρφωση του Delano Miami με προσφορές ευεξίας, όπως η κρυσταλλοθεραπεία.

 

15:02 – 15:17
Experts Panel: Sensory Sanctuaries: Designing Spa Spaces for Mindful Wellness and Mental Rejuvenation, by Ioannis Charalambous, Managing Director RELIA GROUP, Spa & Wellness Consultant
Duration: 15 minutes
#FutureTrends #CaseStudy #Wellness #Strategy



15:17 – 15:57
Panel: The Future of the Athenian Sea Front
Duration: 40 minutes
Moderator: Konstantinos Deriziotis
#Transformation #RealEstate #AthensSeaFront #Strategy

 

  •  Grivalia Natalia Strafti, Deputy CEO Grivallia
  • George Spanos, Domes Resort
  •  Stathis Tryfonopoulos, Diarchon
  •  George Tsolakis, Tsolakis Architects
  •  Konstantinos Chadios, Chadios Architects



The panel assesses the evolution of the Athenian Riviera and its significance for luxury tourism, mapping investment opportunities and future plans for the area’s development, offering a new image of luxury and high quality of life. From the Stavros Niarchos Foundation Cultural Center to the development of Elliniko and the luxury resort One&Only Aesthesis, the Athenian Riviera or the Athens Beach Front is transforming. 

The panel assesses the evolution of the Athenian Riviera and its significance for luxury tourism, mapping investment opportunities and future plans for the area’s development, offering a new image of luxury and high quality of life. From the Stavros Niarchos Foundation Cultural Center to the development of Elliniko and the luxury resort One&Only Aesthesis, the Athenian Riviera or the Athens Beach Front is transforming. 

 

15:57 – 16:13
Keynote: Konstantinos Kosmas, Potiropoulos+Partners – A Hotel for Athens
Duration: 15 minutes

#Architecture #Transformation #Athens

 

Konstantinos Kosmas discusses the contrasting design approach of hotels in different environments, focusing on the nature and urban landscape of Athens.

 

16:13- 16:28

Talk: The importance of hotel chains in Greece and their positioning in the market. Stelios Koumentakis, – SWOT Hospitality Management
Duration: 15 minutes

#Strategy #FutureTrends #HospitalityExperiences

 

16:28 – 17:08
SECTION: Design Savvy Hoteliers & Architects – Directing the Tourism Experience
Duration:40 minutes
#StoryTelling #Collaboration #HospitalityExperiences #Architecture

Distinguished women entrepreneurs from the field of tourism, with a special love for design, talk with their architects and share their personal experiences. They highlight how architecture helps to direct the experience, responding to the emotional and aesthetic needs of travelers. 

Διακεκριμένες γυναίκες επιχειρηματίες από τον χώρο του τουρισμού, με ιδιαίτερη αγάπη για το design, συζητούν με τους αρχιτέκτονές τους και μοιράζονται τις προσωπικές τους εμπειρίες. Αναδεικνύουν πώς η αρχιτεκτονική συμβάλλει στη διαμόρφωση της εμπειρίας, ανταποκρινόμενη στις συναισθηματικές και αισθητικές ανάγκες των ταξιδιωτών.

 

16:28 – 16:48 Talk with Agapi Sbokou, CEO of Phaea Resorts & Vana Pernari

Moderator: Danai Makri

16:48 – 17:08 Talk with Kalia Konstantinidou, Empiria Group & Mara Papavasileiou Micromega

Moderator: Danai Makri



17:08- 17:28

Talk: Authenticity & sense of place,

Moderator: George Lampiris
Duration: 20 minutes
#FutureTrends #CaseStudy #Wellness #Strategy

  • George Tsolakis, Founder & Managing Director Tsolakis Architects 
  • Alex Pipilis, Hotel Program Manager of Prodea

Authenticity, sense of place, the luxurious and the inclusive holiday experience: Panelists will discuss key topics related to the definition of a sustainable hotel program, shaping the future of hospitality in accordance to Greece’s strategic views on the development of tourism. 

 

17:28 – 17:42

In conversation: “Overtourism and the Residential Environment” with Vangelis Stylianidis,Stylianidis Architects 

#Sustainability #Communities #HospitalityExperiences

Duration: 15’

Vangelis Stylianidis, with many years of experience in the design and development of luxury hotels, shares his thoughts and views on the phenomenon of overtourism. With 40 years of experience, he recognizes the challenges that accompany the rapid growth of tourist destinations, such as the pressure on the natural and cultural environment, and the need for sustainable architectural solutions that maintain a balance between commercial success and respect for local heritage.

Ο Βαγγέλης Στυλιανίδης, με πολυετή εμπειρία στη σχεδίαση και ανάπτυξη πολυτελών ξενοδοχείων, καταθέτει σκέψεις και απόψεις πάνω στο φαινόμενο του υπερτουρισμού. Με εμπειρία 40 ετών, αναγνωρίζει τις προκλήσεις που συνοδεύουν την ταχεία ανάπτυξη των τουριστικών προορισμών, όπως η πίεση στο φυσικό και πολιτιστικό περιβάλλον και η ανάγκη για βιώσιμες αρχιτεκτονικές λύσεις που διατηρούν την ισορροπία μεταξύ εμπορικής επιτυχίας και σεβασμού προς την τοπική κληρονομιά​.



17:42 – 18:12

Panel: Disconnect to Connect: A passion for the great Outdoors  

Duration: 30 minutes

Moderator: Maria Gatsou, General Manager SETE

#HotelEcosystems #OutdoorExperiences #HotelExperiences #DiscoverGreece #PlaceBranding #Communities

Natural settings, outdoor recreation and hospitality are widely recognized as important for enhancing social connections, fostering local or indigenous identity, developing a conservation consciousness, and engaging the local communities for growth.

Passionate experts share tales of thrilling outdoor escapades and unveil hidden gems that create the unique sense of a place. 

  • John Chouliaras, Orias Guesthouse and Farm & Trekking Hellas Achaea 
  • George Nanos, Outline Adventures 
  • Dimitris Kokoris, Events Producer, Experience Designer, Adventures Guide.





18:12 – 18:27

Talk: From Photography to Creative Direction and the Substance of “Vision”, with Yiorgos Kordakis
Duration: 15 minutes

#Photography #Narratives #Vision

Moderator: Danai Makri

Speaker:Yiorgos Kordakis.Photographer

 

18:27 – 18:57

Panel curated by LIFO: Creating Authentic Greek Culinary Experiences
Duration: 30 minutes
Moderator: Michael Michail, LIFO

  • Manolis Papoutsakis, Chef & restaurateur
  • Aris Vezenes, Chef
  • Nikos Daditsios, Director Panas Group

 

Exploring the evolution of Greek gastronomy redefining what is Greek and Authentic. What do the people visiting Greece expect from their culinary experiences?



#HotelEcosystems #HospitalityExperiences #PlaceBranding #Communities

18:57 – 19:27
Panel: The Scale of Pleasure
Moderator: Danai Makri

Duration: 30 minutes

#Architecture #Sustainability #Communities #BestPractices

  • Ourania Pikramenou, Deplot Architects
  • Sotiris Anifantis, A2 Architects
  •  Aude Mazelin, Mykonos Architects
  • Katerina Karagianni, KKMK Architects
  • Alexandra Daliani, Creative Architects
  • Tatiana Kouppa, Delta Architects

Greece’s atmosphere, with its unique blend of natural beauty, cultural heritage, and relaxed lifestyle, is a key element that directly translates into both the country’s tourism products and residences. What is the role and power of the scale of the project, as well as the architect’s strategy, in shaping tourism products?

 

Η ατμόσφαιρα της Ελλάδας, με το μοναδικό της μείγμα φυσικής ομορφιάς, πολιτιστικής κληρονομιάς και χαλαρωτικού τρόπου ζωής, αποτελεί βασικό στοιχείο που μεταφράζεται άμεσα τόσο στα τουριστικά προϊόντα της χώρας, όσο και τις κατοικίες. Ποιός ο ρόλος και η δύναμη της κλίμακας του έργου, αλλά και της στρατηγικής του αρχιτέκτονα στη διαμόρφωση τουριστικών προϊόντων;

Day 1: Saturday, 5th of October 2024   11:00 – 11:15  SECTION GREEN.  Keynote & short Q+A_Cradle to Cradle Design Concept #Sustainability #Strategy #Communities #GreenHotels  Duration:15 minutes Exploring the concepts of circular economy in hotel design.    11:15 – 11:35  Experts Panel: Hotel Experience Color Green #Sustainability #Strategy #Communities #GreenHotels Moderator: Elias Messinas, Architect, Creator ECOWEEK Duration: 20 minutes
  • Representative of the European Commission 
Tourism is valued for its economic benefits. This panel discusses how the hospitality industry in Greece can adjust and upgrade its operational model to become more competitive and sustainable, integrating Cradle to Cradle practices.   11:35 – 11:45 Keynote: Leon Avigad, Founder Brown Hotels – “Challenging Adventures_ Creating the Hotel of the Future” #HospitalityExperiences #BestPractices #FutureTrends Duration 10 min Leon Avigad envisions a transformative future for the hotel industry, leveraging his 35 years of experience. He advocates for challenging traditional norms and blending local culture with modern luxury to create unique guest experiences. Highlighting Greece’s rich heritage, he promotes groundbreaking hospitality concepts.   11:45 -12:10 Panel: Shifting Paradigms Towards a New Culture of Hospitality Moderator: Leon Avigad, Founder Brown Hotels #HospitalityExperiences #BestPractices #FutureTrends #Partnerships Duration: 25 minutes A session by global hospitality pioneers explores the future of hospitality, emphasizing revolutionary ideas like community collaboration, brand partnerships, and unconventional resource use. This discussion urges industry leaders to rethink and redesign hotel experiences, challenging conventional boundaries.    12:10 – 12:23 In Conversation: Dolphin Capital_ A review of “One and Only Kea” and a view in the next best opportunities Moderator: George Lampiris Journalist CAPITAL-FORBES #investments #RealEstate #HotelDevelopment Duration: 13 minutes   12:23 – 12:30 SECTION: The Intangible Cultural Heritage #Culture #Communities #BestPractices #FutureTrends Moderator: Danai Makri   Film| Best Case from Spain, via MedINA Duration 7 minutes The example of Menorca in the Balearics is a model in practice. Through the Medina network, we follow a course of preserving the rural economy, identity, and landscape as part of a dynamic development model. The social actors, legal framework, and civil society organization’s efforts have implemented a social economy model. 12:30 – 12:51 Intro Keynotes Duration 21 minutes   
  • Villy Fotopoulou, Ministry of Culture, Department of Intangible Cultural Heritage
  • Ivi Nanopoulou, Director, TPA Architects, founding member, and president of MedINA
  • Sustainable Cyclades Representative
  Exploring practices, representations, expressions, knowledge, and skills that communities recognize as part of their cultural heritage and are transmitted from generation to generation.   12:51 – 13:21 Experts Discussion Panel  Moderator: Danai Makri   Duration 30 minutes  
  • Villy Fotopoulou, Ministry of Culture, Department of Intangible Cultural Heritage
  • Ivi Nanopoulou, Director, TPA Architects, founding member, and president of MedINA
  • Sustainable Cyclades Representative
  • Kostas Paschalidis, CEO, Hotel Brain
  • Rigas Zafeiriou, MedINA
The panel examines intangible cultural heritage, from scientific methodologies for recording elements of place identity to its exemplary function in an existing dynamic development, enjoyed by locals, businesses, and visitors. 13:21 – 13:36 Keynote_ “Rouga Vamvakous”, A Case Study worth of attention by Eleni Tsigarida, Founder Etsi Architects #Architecture #Sustainability #Strategy #Communities  Duration:15 minutes 13:36 – 13:46   Keynote: Interpreting a Brand’s Ethos from a Visual Arts Point of View – How to Curate Art Collections #StoryTelling #ArtCuration #HospitalityExperiences Duration: 10 minutes  
  •     Melita Skamnaki, Co Founder Double Decker 
  •     Wilhelm Finger, Co Founder Double Decker
In today’s landscape of elevated guest expectations, visual art collections have emerged as the new frontier for high-end hospitality brands. This panel discusses the importance of curating art collections that do not merely follow transient trends but stand as legacy assets. 13:46 – 14:26  Panel: 25 Hours Hotel – A Pioneering Case Study for Hotels with Individuality Moderator: Harry McKinley, Editor, Mix Interior #StoryTelling #CaseStudy #HospitalityExperiences Duration: 40 minutes   Paola Navone, Designer Werner Aislinger, Studio Aislinger As one of the pioneering models of hotels with individuality, 25Hours Hotel continues to shape a unique hotel identity for each of the brand’s owned venues, nurturing a sense of connection with their neighborhood and guests. How does it maintain a visual coherence across locations.   14:26 – 14:46 Keynote: The Case of “Ergon” brand, by Thomas Douzis, Founder & CEO @ ERGON Foods The brand “Ergon” creates interesting gastronomic projects around which the hotel experience evolves. This unique approach has established a Greek brand that transcends the boundaries of Greece and is extending its reach to foreign markets. #Transformation #Strategy #HospitalityExperiences Duration: 20’ 14:46 – 15:01 Keynote: Tasos Georgatzis, Founder & Managing Director Urban Soul Project – “Designing for International vs  Independent Concept Brands” #Architecture #HospitalityExperiences  Duration: 15’ Insights on designing for both big and concept brands, exploring the distinct challenges and approaches required. 15:01 – 15:16 Talk: The Creation of an Instagramable Gen Z Hotel Moderator: Harris Digrindakis Journalist-Editor #StoryTelling #FutureTrends #HospitalityExperiences #GenZ  Duration: 15 minutes   Gen Z travelers see and record everything on their phones. “Onoma Hotel” connects space with technology, creating experiences worth recording. How do you create a space that, before the design, precedes the concept for the stories of the new generation?   15:16 – 15:46 Panel: Strategic Spatial Planning for Sustainable Tourism – Balancing Development and Design Moderator: Konstantinos Deriziotis. Board Member Athens Chamber of Commerce & CEO KSD/Money Tourism Magazine. #Transformation #SpatialPlanning #Strategy #Tourism  Duration: 30’
  • Anestis Gourgiotis, Associate Professor, Spatial Planning
A discussion about the “Special Spatial Plan for Tourism,” covering critical issues from defining experiences to zoning criteria and allocating areas for development. This panel emphasizes the importance of design for architects and engineers who shape the infrastructure and aesthetics of tourist destinations. 15:46 – 16:16 Panel: Forward thinkers share the recipe of shaping memorable stays Moderator: Kostas Panagakis TravelWorks PR #Strategy #BestPractices #HospitalityExperiences Duration 30 minutes Themes such as creating authentic and memorable experiences for travelers, the significance of simplicity, elegance, and timelessness in hospitality, and the adaptation and innovation of international and local brands within the Greek market will be covered in this experts panel. How does the Asian heritage blend with Greek tradition? How do we reinvent high-volume destinations like Santorini and Mykonos, transforming occupancy rates during peak times and throughout the summer months? How do 110 years of authentic Greek hospitality get embodied in a landmark hotel on Spetses? 16:16- 16:31 Keynote: Your Hotel Experience through the Eyes of AI by Stefanos Karagos, Founder XPLAIN AI Solutions Global Agency #AΙ #HospitalityTechnologies #Strategy  Duration: 15’ How does AI transform the hotel experience, from pre-arrival personalization to post-stay analysis?  Lets follow AI’s unique ability to analyze vast amounts of guest data, revealing hidden patterns and preferences and learn how this insight translates into actionable strategies for optimizing every touchpoint of the guest journey, boosting satisfaction, and driving revenue.  16:31 – 16:46 Keynote: Aristides DallasAristides Dallas Architects – “Emersive or Immersive” #Architecture #HospitalityExperiences  Duration: 15’ Exploring the difference between immersive and emersive experiences in architecture and what lessons can be brought back from traditional practices.   16:46 – 17:11 Panel: Scenarios of Ecology and Art Curation: 25 minutes #StoryTelling #CaseStudy #HospitalityExperiences Moderator: Thanos Zakopoulos, CTRLZAK Studio
  • Barbara Avdis, Founder and Managing Director of Yades Greek Historic Hotels, Vice Chairman of the Historic Hotels of Europe.
  • Niki Andreadi, NIMAND Architects
How can built spaces coexist symbiotically with the natural environment? How does art emphasize this synergy, and how can artworks create a new level of experience within these spaces? Why is it important today to create works that go beyond mere aesthetics and generate value on different levels? 17:11 – 17:26 One to One Talk:Margarita Boulaki, Manager, Architecture Design Services Europe, Four Seasons Duration: 15 minutes Which are the criteria of Four Seasons when selecting architects for luxury hotels? Collaboration, continuous dialogue, creativity and coordination, ensure that the vision and values of an iconic brand are accurately reflected in every project, creating unique hospitality experiences. 17:26 – 17:33 SECTION_ GLOBAL ARCHITECTS Moderator: Danai Makri Keynote_“Global Meets Local”, by Maria Vafiadis Founder MKV DESIGN  #Strategy #Architecture #Culture #Collaboration   Duration: 7 minutes Exploring how global connectivity influences local hospitality and design practices. Maria Vafiadis discusses how international and local languages in design can coexist, and how relationships are built between entrepreneurs of different backgrounds and cultures.   17:33 – 17:40 Keynote_ “Eudaimonia”  Christos Passas, Director ZAHA HADID ARCHITECTS  #HospitalityExperiences #Architecture #Culture  Duration: 7 minutes Christos Passas explores the elements that shape understanding a destination within the framework of travel as an educational and transformative experience, presenting how international architectural development creates seamless hotel experiences worldwide.   17:40 – 18:05 Experts Panel: The Educational and Transformative Aspect of the Hotel Moderator: Danai Makri #HospitalityExperiences #FutureTrends #Culture #Transformation Duration: 25 minutes
  •     Christos Passas, Director Zaha Hadid Architects
  •     Maria Vafiadis, Founder MKV Design
  •     Aurelie Schwend, Director of Interior Design, Luxury at Marriott International
Hotels can play a transformative educational role, as visitors seek to understand the dynamics of the places they visit. This discussion covers how hotels incorporate practices that showcase the intangible cultural heritage of their region and address the reality of overtourism.   18:05 – 18:35 Panel_A necklace of experiences  Moderator: Matt Turner, Editor in Chief, Sleeper Magazine #DesignHotels #BusinessAndArchitecture #HospitalityExperiences Duration: 30 minutes   In the city, the beach, the rock and the heart of the forest. Through 4 design hotels, signed by the architectural office K Studio, Design Hotels invites travelers to explore different experiences in Greece.  
  • Nikos Karaflos, Hotelier, Owner of Dexamenes 
  • Stratis Batagias, Hotelier, Owner of Manna  
  • Giannis Mpelonias, Hotelier, Owner of Vora 
  • Anastasia Sgoumpopoulou, Owner of Perianth
  18:35 – 18:50 Keynote: «Toso Óso» by Dimitris Karampatakis #Transformation #Culture #Strategy #Sustainability #Communities #Environment  Duration: 15 minutes Reflections on the character of development and architecture focusing on economic, social, and environmental sustainability.   19:15 – 19:30 PENDING: Keynote & video by Georges Batzios Architects_ #Transformation #Architecture #Culture #Communities HospitalityExperiences Duration: 15 minutes   In the ruins of our industrial heritage, at FIX in Thessaloniki, a new place is born, a multi-purpose space, which also includes the hotel. The past, from the glorious days, to the decline and forms of culture around it, to the present is outlined with experiential attitudes, theatrical and musical references.   19:05 – 19:13 Keynote: Myrto Kiourti, Architect presents a Fairytale of Hospitality Duration: 8 minutes #Architecture #Culture #Communities HospitalityExperiences   19:13 – 19:33 Keynote & Video: Experience. Metron Ariston, by Kirios Criton (Ideal Bank of Ideas) #ArtHotels #Retrospective #Culture #HospitalityExperiences Duration: 20’ Kirios Criton moves from the New York of the 80s to the Omonia of today, defining the art hotel through his personal experience of four decades.     Day 2: Sunday, 6th of October 2024   11:00 – 11:35 Panel: Sensory Experiences from the Heart of the City to the CYCLADES Duration: 35 minutes #Architecture #Narratives #Vision #StoryTelling Moderator: Danai Makri
  • Maria Tsaftari, Partner & Design Director Urban Soul Project (The case study of Ergon House & Ergon BakeHouse)
  • Block 722
  • Vangelis Bonios, for Odera, Tinos
  • Irini Giotopoulou, DNE Architects
  • Maria Papafigou, OOAK Architects
The special, sensory experiences offered by some unique accommodations reach and highlight the local culture, from the heart of the city to the islands. Multifunctional environments that adopt sustainable practices and community collaboration, the life inside a bakery, luxury glamping experiences are presented through their architects. The discussion offers valuable insights into how authenticity and innovation can coexist, through the senses and emotions. 11:35 – 11:50 One to One Talk: A Greek Spirit Story Duration: 15 minutes #Architecture #CaseStudy #StoryTelling #Inspiration Moderator: Danai Makri
  • Sotiris Tsergas (Block 722)
  • Anestis Anestis, Owner of Melian Hotel
Discussing the evolution of Melian Hotel in Milos and interpreting the soul of the place through Greek culture. 11:50 – 12:10 Talk with Stathis Kalyvas, Professor of Government at the University of Oxford Duration: 20 minutes Moderator: Danai Makri #StoryTelling 12:10 – 12:25 Keynote: Yiannis Tsakalos – Future Trends and Projections for Global Tourism Duration: 15 minutes #FutureTrends #BestPractices #HospitalityExperiences Yiannis Tsakalos presents the new trends and strategies that will shape the next day in tourism with the aim of understanding the ever-changing landscape of travel. 12:25 – 12:55 Panel: Case Studies of Experience Release the Imagination for a Personal Storytelling Duration: 30 minutes Moderator: Yiannis Tsakalos #StoryTelling #BestPractices #HospitalityExperiences
  • Maria Chloe Laskaridis, Chairperson, Lampsa Hellenic Hotels
  • Elsa Exarhou, 1700 Mikro Papiggo
Discussing four unique hospitality experiences: Athens, the mountain, the luxury resort, and the unique concept hotel. From the perception of hospitality for the customer, to the design and the next day, these varied examples highlight how diverse settings and contexts shape the hospitality experience, calling for attendees to endlessly imagine their own narratives. 12:55 – 13:10 Talk with Nikos Hadjos_Marriot’s Brand Approach for Specialized Experiences Duration: 15 minutes #Strategy Moderator:  13:10 – 13:50 Panel: Seabourn Pursuit – Designing for Extreme Adventures & Ultra Travelers Experience Duration: 40 minutes #StoryTelling #CaseStudy #HospitalityExperiences Moderator: Harry McKinley, Editor, Mix Interior
  • Adam Tihany, Hospitality Designer (NYC)
  • Melita Skamnaki, Co-founder Double Decker
  • Wilhelm Finger, Co-founder Double Decker
An icebreaker liner transporting guests to the most remote corners of the globe, from the Arctic to the Antarctic, and the Amazons. Seabourn Pursuit promises the adventure of a lifetime with elevated interiors by legendary designer Adam Tihany, featuring a bespoke art collection curated by Double Decker. This panel explores how interiors, design, and visual art come together to create the perfect blend for guests who have it all. 13:50 – 14:00 SECTION WELLNESS Keynote: The Definition of Wellness Tourism Speaker: Nikos Kouremenos Duration: 10 minutes #FutureTrends #Wellness #Strategy Exploring the dynamics and strategic development of wellness tourism, presenting trends, and introducing high-value wellness projects. 14:00 – 14:30 Experts Panel: Wellness is All Around Duration: 30 minutes #FutureTrends #CaseStudy #Wellness #Strategy Moderator: Nikos Kouremenos
    •  Kent Richards, Corporate Director of Operations, Six Senses Spas 
  • Andrew Gibson, Global consultant ex Fairmont, ACCOR, Mandarin
  • Alexandros Angelopoulos, CEO Aldemar Hotels
Discussing the extended influence of wellness beyond the spa, touching every part of the hotel experience. 14:30 – 14:37 Intro Keynote: Ria Vogiatzi ELASTIC ARCHITECTS – Wellness Redefined Duration: 7 minutes #FutureTrends #CaseStudy #Wellness #Strategy   14:37 – 15:07 Experts Panel: Feeding the Soul + the Wellness Topic – A Conversation about F&B and Spa Excellence Duration: 30 minutes #FutureTrends #CaseStudy #Wellness #Strategy Moderator: Maria Theofanopoulou
  •     Ria Vogiatzi, Founder Elastic Architects
  •     Giannis Markogiannis, Attorney at Law – Investor
  •     Dimitris Daios, Member of the Board Daios S.A.
This panel explores how luxury and wellness intersect to create extraordinary experiences that nourish the soul through indulgence. The discussion includes the importance of F&B and restaurant concepts in enhancing luxury experiences, with insights from Aman Venice and Mystique Rock Mykonos. The development of spa and gym facilities, the rise of medical spas like Ananda in Saudi Arabia, and the transformation of Delano Miami with wellness offerings like crystal therapy are examined.  15:07 – 15:37 Panel: The Future of the Athenian Sea Front Duration: 30 minutes Moderator: George Lambiris #Transformation #RealEstate #AthensSeaFront #Strategy  
  • ·      Grivalia Natalia Strafti, Deputy CEO Grivallia
  •     Konstantinos Chadios, Chadios Architects
Lamda Development Representative
  •     George Spanos, Domes Resort
  •   Stathis Tryfonopoulos, Diarchon
  •     George Tsolakis, Tsolakis Architects
Discussing how the Athenian Riviera is evolving and its significance for luxury tourism, exploring investment opportunities and future plans for the area’s development, offering a new image of luxury and high quality of life. From the Stavros Niarchos Foundation Cultural Center to the development of Elliniko and the luxury resort One&Only Aesthesis, the Athenian Riviera or the Athens Beach Front is transforming.  15:37 – 15:52 Keynote: Konstantinos Kosmas, Potiropoulos+Partners – A Hotel for Athens Duration: 15 minutes #Architecture #Transformation #Athens   Dimitris Potiropoulos discusses the contrasting design approach of hotels in different environments, focusing on the nature and urban landscape of Athens. 15:52 – 16:22 Panel: Design Savvy Hoteliers & Architects – Directing the Tourism Experience Duration: 30 minutes Moderator: Danai Makri #StoryTelling #Collaboration #HospitalityExperiences #Architecture
  • Agapi Sbokou, Blue Palace & Rosewood & Vana Pernari
  • Kalia Konstantinidou, Empiria Group & Mara Papavasileiou Micromega
  • TBA Afroditi Bonatsou, Founder Stones and Walls
Distinguished women entrepreneurs from the field of tourism, with a special love for design, talk with their architects and share their personal experiences. They highlight how architecture helps to direct the experience, responding to the emotional and aesthetic needs of travelers.    16:22- 16:42 One to One Talk: George Tsolakis, Founder & Managing Director Tsolakis Architects and Alex Pipilis, Hotel Program Manager of Prodea Moderator: George Lampiris Duration: 20 minutes #FutureTrends #CaseStudy #Wellness #Strategy Authenticity, sense of place, the luxurious and the inclusive holiday experience: Panelists will discuss key topics related to the definition of a sustainable hotel program, shaping the future of hospitality in accordance to Greece’s strategic views on the development of tourism.  16:42 – 16:57 In conversation: Vangelis Stylianidis,Stylianidis Architects, “Overtourism and the Residential Environment” #Sustainability #Communities #HospitalityExperiences Duration: 15’ 16:57 – 17:22 In conversation: Dimitris Vasilakis, jazz saxophonist, composer, and educator, Founder of the “Jazz Democracy” project #HotelEcosystems #HospitalityExperiences #PlaceBranding #Communities Duration: 15’ 17:22 – 17:52 Panel: Disconnect to Connect: A passion for the great Outdoors   Duration: 30 minutes Moderator: Maria Gatsou, General Manager SETE #HotelEcosystems #OutdoorExperiences #HotelExperiences #DiscoverGreece #PlaceBranding #Communities Natural settings, outdoor recreation and hospitality are widely recognized as important for enhancing social connections, fostering local or indigenous identity, developing a conservation consciousness, and engaging the local communities for growth. Passionate experts share tales of thrilling outdoor escapades and unveil hidden gems that create the unique sense of a place. 
  • John Chouliaras, Orias Guesthouse and Farm & Trekking Hellas Achaea 
  • George Nanos, Outline Adventures 
  • To be announced
17:52 – 18:07 Talk: From Photography to Creative Direction and the Substance of “Vision”, with Yiorgos Kordakis Duration: 15 minutes #Photography #Narratives #Vision Moderator: Danai Makri Speaker:Yiorgos Kordakis.Photographer 18:07 – 18:37 Panel curated by LIFO: Creating Authentic Greek Culinary Experiences Duration: 30 minutes Moderator: Michael Michail COO LIFO
  • Manolis Papoutsakis, Chef 
    • Lefteris Lazarou, Chef
    • Περικλής Κοσκινάς, Chef, Restaurater
  • Aris Vezenes, Chef
    • Apostolos Trastelis, Restaurateur
  • Nikos Daditsios, Director Panas Group
Exploring the evolution of Greek gastronomy redefining what is Greek and Authentic. What do the people visiting Greece expect from their culinary experiences? #HotelEcosystems #HospitalityExperiences #PlaceBranding #Communities 18:37 – 19:07 Panel: The Scale of Pleasure Moderator: Danai Makri Duration: 30 minutes #Architecture #Sustainability #Communities #BestPractices
  • Ourania Pikramenou, Deplot Architects
  • Sotiris Anifantis, A2 Architects
  •  Aude Mazelin, Mykonos Architects
  • Katerina Karagianni, KKMK Architects
  • Alexandra Daliani, Creative Architects
Discussing how Greece’s atmosphere translates into vacation homes and tourism products, exploring the balance between small and large-scale developments.  

θεμα

Οι ρίζες του βρίσκονται σε ένα κείμενο Λατινικής λογοτεχνίας

ημερα / ωρα

Σάββατο 05 Οκτωβρίου
15:00-15:45

moderator

Δανάη Μακρή

ομιλητΕσ

Tsolakis and Partners

Tsolakis and Partners

Tsolakis and Partners

Tsolakis and Partners

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